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How your sensitive data can be sold after a data broker goes bankrupt
In 2021, a company specializing in collecting and selling location data called Near bragged that it was “The World’s Largest Dataset of People’s Behavior in the Real-World,” with data representing “1.6B people across 44 countries.” Last year the company went public with a valuation of $1 billion (via a SPAC). Seven months later it filed for bankruptcy and has agreed to sell the company.
But for the “1.6B people” that Near said its data represents, the important question is: What happens to Near’s mountain of location data? Any company could gain access to it through purchasing the company’s assets.
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